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marketing Archives - Superkrush

Six reasons to use video for your training.

Superkrush

With the importance of the North East in the UK Automotive industry, and the potential of £20bn of capital expenditure expected by 2020, the need for ongoing skills and training excellence is at the forefront of business future-proofing. Improving skills in manufacturing is key to driving the automotive industry forward.

But while we understand the importance of training, we also know that people learn in different ways. Training and learning through video can have significant advantages over other media – the use of YouTube as the second most popular search engine demonstrates this. How many times have you searched for a video to show you a particular cooking technique? Or to help illustrate a scenario to a colleague at work?

At Superkrush we’ve worked with a number of different organisations to produce video for internal training programmes and we’ve got six reasons to share with you why you should too;

  1. Images engage more than words

If a picture is worth a thousand words, imagine how much you can communicate through video. There is strong science behind the use of images, pictures and diagrams to convey information – we remember visual images much more easily than words.

  1. Storytelling improves learning

Imagine yet another presentation with endless slides of bullet pointed lists – death by PowerPoint!

However, things change dramatically when we are being told a story. Not only are the language processing parts of the brain being used, but every other area in the brain fires up to interpret the story. Stories are told in terms of cause and effect, another reason why narrative video is a fantastic learning tool.

  1. Video can be there when you can’t

Live training is fantastic – engaging and informative. But a learner can’t ask for a topic or concept to be explained again.

Here is where video comes to the rescue. You can go back, review, and rewind as many times as you like. Plus, with the high rate of adoption of mobile devices such as smart phones and tablets, videos are more accessible than ever before.

  1. Consistency is key

With face-to-face training, achieving a level of consistency across a number of departments and teams regarding a new process or system is unlikely, making it virtually impossible to make sure that the workers on the ground are hearing one consistent message. Video completely avoids this lack of consistency.

  1. Video is just more fun!

An underestimated advantage of video is the entertainment aspect. Filming video of training in a dramatic or humorous format using characters audiences can relate to and identify with helps them understand why the message is relevant to them and the significance of the learning.

The important thing to remember is that the content comes first and the messages are tangible, relevant and insightful.

  1. It’s not as expensive as you think.

Video can be a cost effective method of communicating, but it must be done properly and professionally. Video is widely accessible and easy to create – you can record on a phone within seconds, and this technique can be appropriate for some audiences/messages. But poor execution can have a hugely detrimental effect to the message, not to mention your brand.

The power of video in utilising narrative, images and sound taps into many of the different ways in which people learn and interpret information. Coupled with this, the fact that audiences are now able to access a consistent message anytime, anywhere through video makes it a very powerful tool.

Videos shouldn’t replace your conventional training, but rather be used to support it.

For more information, please contact Nick or Caroline on 0191 233 2001.

Original article appeared on Open Sesame.

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Five pieces of content a week…

Superkrush

Adidas newsroom produces weekly content

 

…Not five ads a year. Adidas uses newsrooms to produce regular content each week, rather than just a few high profile ad campaigns each year.

Across the world, 12 major cities play host to Adidas newsrooms. Marketers inside these hubs listen intently to the beat of life around them, believing these urban melting pots are where trends begin. With their finger on the pulse, they adapt autonomously to cultural shifts, producing content that resonates with their audience.

This approach represents a fundamental shift in content production. Rather than focusing solely on large budget ad campaigns, Adidas are placing an equal if not greater value on regular, audience specific content. They recognise the importance of reacting in real time, and to that end marketers are empowered to act independently within their cities – with access to the brand guideline repository, complete with best practice guides, studies and case reports. To this end, newsrooms are taking production and execution in-house, to ensure the quickest possible response.

At Superkrush, we are firm advocates for regular content. By turning out constantly fresh content, Adidas connect their brands with current trends and position themselves as influencers. Brand loyalty in increased through regular engagement, and affiliation with events and issues that the audience identifies with.

That is why Superkrush make it a priority to maximise the potential of all of our video content – we agree that multiple pieces of content, across multiple social platforms, drive greater engagement than solitary campaigns. We produce with this in mind, from inception to delivery; ensuring content is suitable across platforms and optimising it for maximum use. That way, you get the most out of your content (and budget!).

 

 

Article inspired by The Drum, “How Adidas is using newsrooms to create five great pieces of content a week, not just five great ads a year”, 7/4/16

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