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How-to videos provide generous content that can capture your audience at an important stage of their journey and help them make the right buying decision. They can also play a key role in your wider content strategy – through optimisation for key search phrases and enabling social sharing. Whether you’re a product or service-led business, how-to videos are a cost-effective way to generate useful content.
As part of the suite of How To films, this one features a demonstration by an expert “upcycler” on how to transform an ordinary piece of furniture into something special. Although it’s an instructional piece, the video has a lifestyle look and feel, created with lighting and camera techniques.
Filmed over a number of gloriously sunny days on location at the Unity Academy in Blackpool, the production showcases the use of the Elastaseal product range. Used to seal and weatherproof/waterproof roofs, we used slow motion, drone footage and split screen effects to capture the application process.